Why would a beer company pick Dylan Mulvaney to endorse its product?

Why would a beer company pick Dylan Mulvaney to endorse its product?: It's pretty clear that Bud Light has set off a firestorm by using Dylan Mulvaney, a man who pretends to be a woman, to promote its product. Gareth Boyd, the marketing & PR director at Forte Analytica, says Bud Light lit its bra...